Video: Apple shows off their ‘Pride’

Apple released a new video today, highlighting the many employees, friends and families that took part in the San Francisco Gay Pride Parade on June 29th, 2014. Apple raised the pride flag at their headquarters in Cupertino, and took part in the parade, handing out t-shirts, caps and even iTunes gift cards to the people. Among those in attendance were Apple's CEO Tim Cook, Apple designers, engineers, the ma ...

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Apple launches $199 iPod touch with a camera, drops price on all iPod Touch models

Apple announced an updated version of their affordable $199 iPod Touch today, ditching the 16GB model which only had a front-facing camera, with a regular 16GB iPod Touch model that has a rear camera in addition to all the bells and whistles as the rest of the current iPod Touch models. Apple has also dropped the price of their other iPod Touch models, with the 32GB model now selling for $249 (previously $2 ...

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Apple announces iOS 8 at WWDC 2014

Earlier this week, Apple announced iOS 8 at their WWDC 2014 developers conference in San Francisco. Announced alongside a very iOS7-inspired OS X Yosemite for Mac users, iOS 8 brings a whole bunch of new features, along with new services like iCloud Drive which syncs across devices, including iOS and Windows devices. Apple has also expanded their AirDrop feature to support sharing between iOS and OS X devic ...

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Video: Apple’s new ‘Strength’ Ad is all about wearables and fitness

Apple is running a new TV commercial called "Strength" that focuses on wearables and fitness apps that are available on iOS. Set to the tune of Robert Preston's song 'Chicken Fat' the commercial shows how iPhone owners use their phones for fitness, from running with Nike+, to weighing themselves with a WiThings scale, or using the Misfit Shine Activity and Sleep Monitor, etc. Apple has a new focus on health ...

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Apple publishes two new iPad Ads: Orchestrating sound, exploring without limits

Apple released two new iPad commercials today, continuing with their "Your Verse" campaign. Today's ads come with their own new mini-sites and videos, and once again tell the story of how an iPad can help enrich a user's life which can then inspire others. It's way more serious than Apple's other commercials for the iPhone or iPad in the past, but it seems to be just as effective. The first one is all about ...

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Apple launches the 8GB iPhone 5C in India at Rs 37,500

Well look at that. Apple has launched the 8GB version of the iPhone 5C in India this week, at a price of Rs 37,500. The iPhone 5C 8GB is exactly the same as the regular 5C, except that there's way less space. While the price is still somewhat insane, the 16GB iPhone 5C costs even more, at Rs 41,900 officially (but it's pretty easy to find it in-stores for about Rs 35,000-ish). Apparently Apple is also offer ...

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Apple reportedly acquires Beats Electronics for $3.2 billion

Apple has reported acquired audio company Beats Electronics for a cool $3.2 billion. According to the terms of the deal, Beats Music, the online streaming service, will join Apple's iTunes division. The deal was confirmed by Beats founder, Dr. Dre (who is now the first billionaire hip-hop artist) and actor Tyrese Gibson, who announced the news on the actor's Instagram account. This is a pretty large acquisi ...

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Apple just hired one of Nokia’s Senior Imaging Experts

In a very interesting move, Apple has apparently hired one of Nokia's senior imaging experts, Ari Partinen. Ari is a friend of the blog, and has worked on a ton of Nokia's imaging flagships, all the way from the Nokia N8, to the Nokia 808 PureView, to more recently the Nokia Lumia 1020 and Lumia 1520. Nokia refers to him as their "camera expert" though his linkedin lists how much expertise he has (and it's ...

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Apple replacing iPhone 5 power buttons due to issues

Apple very rarely has to issue a replacement program for faulty units, but it seems like they've been forced to do so after issues plaguing iPhone 5 users. The company is recalling certain iPhone 5 models because of an issue with the sleep/wake power button, after getting a significant number of complaints. Apple’s statement goes: “Replacement of the sleep/wake button mechanism is done at an Apple Repair Ce ...

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Apple Q2 2014 Earnings Announced: 43.7 million iPhones, 16.3 million iPads Sold

Apple announced their Q2 2014 financial results early today, and there's no surprises in there. There were 43.7 million iPhones, 16.3 million iPads, and 4.1 million Macs sold this quarter, with $45.6 billion of revenue and quarterly net profit at $10.2 billion. That's a nice little increase from the 37.4 million iPhones sold in the same quarter last year, though Apple still doesnt break down their sales fig ...

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Apple releases a ‘Powerful’ new iPhone 5s ad [VIDEO]

Apple has released a new iPhone 5s ad today, entitled "Powerful". The commercial is set to the "Gigantic" song by the Pixies, and highlights the iPhone 5s' and the various ways owners use it, from musical instruments and vocals, a controller to launch a rocket, slow motion video, gaming, lighting, live translation, and heck, even blood pressure measurement. Arguably a lot of these can be done with any of to ...

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Apple releases iOS 7.1.1: Includes Touch ID fixes & minor tweaks

Apple has released iOS 7.1.1 as an over-the-air update for iOS users. According to Apple's release notes, the update includes “improvements, bug fixes and security updates” which also include enhancements to the Touch ID fingerprint recognition: This update contains improvements, bug fixes and security updates, including: Further improvements to Touch ID fingerprint recognition Fixes a bug that could impact ...

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