Instagram Direct was announced today, a new messaging feature that allows users of the service to send text messages or images privately to each other.
CEO Kevin Systrom announced the feature at a press conference in New York today, stating “Communication is not about photography, necessarily. If we were about photography we’re built into cameras, but we’re not, we’re built into phones.”
Instagram focused on photos and videos until now, or “moments” as they called it. Messaging adds the ability to communicate with words in the service, with upto 15 other people.
This means Instagram joins the likes of other messaging apps like WhatsApp, Kik, Viber, and more. Likewise Twitter updated their iOS and Android apps to allow users to privately dm images to each other as well. Looks like the cool new trend is private image sharing, y’all!
The new feature is available for iPhone and Android with a version 5.0 update that is available out today! No word about the Windows Phone version unfortch.
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