BlackBerry to exit Japanese smartphone market
Japan is a pretty advanced country y’all. We were blown away by the tech we saw when we swung by there in 2011. But it’s also a country where mobile giants have had a bit of a struggle, and companies like Nokia even pulled out because of low sales. Other companies like Sony, LG, and Samsung have seen success though, creating japan-specific versions of their phones with local carrier parters like DoCoMo, and Apple has also done pretty okay thanks to the iPhone brand. Unfortunately it seems there’s another company that is pulling out of the Japanese market though, and that’s Blackberry.
Blackberry’s BB10 launch plans will not include Japan, and according to Nikkei, the company has decided to stop selling their phones in the country because of they could not justify the high costs of bringing the necessary language support to their new operation system. Blackberry also only occupies 0.3 percent marketshare in Japan, so it’s not like they had any reason to stay on anyway.
[quote_simple]We are in the process of launching BlackBerry 10 globally in key markets and we are seeing positive demand for the BlackBerry Z10 in countries where it has already launched. Japan is not a major market for BlackBerry and we have no plans to launch BlackBerry 10 devices there at this time. However, we will continue to support BlackBerry customers in Japan.[/quote_simple]