Microsoft apparently have Oprah in their corner, who loved their Surface tablet so much that she (or the team that runs her account) even tweeted about it stating that she bought several of them as gifts.
However, what was embarrassing for Microsoft, was that an iPad was used to send said tweet. Sigh.
Oprah has a huge following, so regardless this is still great for Microsoft. The mistake though is foolish, but we’ve seen it occur many times with brands and the celebrities they endorse. Also, while some 3rd party apps might show the “via Twitter for iPad“, Twitter.com doesnt as you can see below:
Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings
— Oprah Winfrey (@Oprah) November 19, 2012
So a big deal or a harmless mistake? I’m sure it’s done more good than bad, but it must still be pretty embarrassing for Microsoft.