NAVTEQ launches Destination Maps for Indoor Navigation, Expands Indian City Coverage by 70 Percent

Yesterday, NAVTEQ, under their new “Nokia Location and Commerce” avatar, launched their Destination Maps for India, making Indoor Navigation possible.

The ‘first-of-its-kind’ product features a unique set of interior map attributes (e.g., escalators, elevators) with detailed place data to enable users to navigate and explore indoor spaces.

Destination Maps is currently available in 150 malls across 17 cities. By the end of this year, it will cover more than 250 malls in Mumbai, Bangalore and Delhi-NCR , has consists of all interior map attributes of complex buildings, such as escalators or elevators. There’s points of interest, search functionality, routing or ‘Last Meter Guidance’ and more. Tarun Harnathka, Director of Map and Content, India stated:

“The concept of indoor mapping is extremely relevant in India where the mall culture has gripped Indians of all ages. More importantly, NAVTEQ Destination Maps allow applications to easily and seamlessly extend navigation experience from the outside, all the way to the front door of a shop within a mall. Destination Maps is the newest addition to our pedestrian navigation portfolio. The combination of Destination Maps and other Location & Content products allows our customers to truly deliver integrated consumer experience from driving, commuting to indoor shopping.”

Basically, the service is now available but no apps taking advantage of it just yet. Nokia has plans to integrate Destination Maps, but no details were hinted at the launch. We might see a brand new Indoor Navigation app for Windows Phone and Symbian devices, or they just might update the Maps app to include it. No confirmation on anything yet though.

Navteq also announced that they have increased their India map by over 70 percent, to 4,000+ cities in two quarters.

“Use of navigation systems and location-based applications are growing exponentially in India. This coverage expansion which includes over 1.280 million kilometers of road network and 6.25 million Points of Interest represents our ongoing commitment to India. Providing our Indian customers with the highest quality maps, combined with the advanced content consumers are demanding allows them to capitalize on the opportunities that this market growth brings.”

More info in the full press releases below.

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NAVTEQ Destination Maps™ Make Indoor Navigation Possible in India

New product addresses desire for “last meter guidance”

May 4, 2012

Delhi – 04 May, 2012 – Nokia today announced that its Location & Commerce business has made its NAVTEQ Destination Maps available to customers seeking to offer indoor navigation solutions in India. Setting a new, higher bar in navigation experiences, this ‘first-of-its-kind’ product features a unique set of interior map attributes (e.g., escalators, elevators) with detailed place data to enable users to navigate and explore indoor spaces. With NAVTEQ Destination Maps, location-based applications can now extend beyond roads and landmarks into complex buildings.

NAVTEQ Destination Maps are designed to enhance the consumer shopping experience by enabling the creation of applications that facilitate “internal” direct routes to stores, ATM’s, exits etc, whilst providing detailed information about Points of Interest (POI) and improved search functionality. Typical navigation solutions today guide users to where a destination is approximately located. Navigation to a shopping mall, for example, takes a user to the closest location to a listed address on the road network, while in reality the final destination for the user could be a shoe store on the second floor of the mall. Destination Maps addresses this need of “last meter guidance” by guiding the user all the way to the shoe store.

With more than 250 new malls expected to be accessible to Indian consumers by end of 2012(1), Mumbai, Delhi (NCR), and Bangalore will lead the country in retail space development, with almost 70% of the malls setting up base in these cities. This means increased footfall and an opportunity for mall operators to differentiate consumer’s shopping experience to encourage re-visits. Destination Maps is currently available in 150 malls across 17 cities.

“The concept of indoor mapping is extremely relevant in India where the mall culture has gripped Indians of all ages. More importantly, NAVTEQ Destination Maps allow applications to easily and seamlessly extend navigation experience from the outside, all the way to the front door of a shop within a mall.” said Tarun Harnathka, Director of Map and Content, Indian Subcontinent, Nokia, Location & Commerce. “Destination Maps is the newest addition to our pedestrian navigation portfolio. The combination of Destination Maps and other Location & Content products allows our customers to truly deliver integrated consumer experience from driving, commuting to indoor shopping.”

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NAVTEQ®-Map-Expands-City-Coverage-of-India-by-over-70%
Expanded Coverage Allows for the Development of Superior Navigation and Location Experiences

May 4, 2012

Delhi – 04 May, 2012 – Nokia today announced that its Location & Commerce unit is now offering expanded NAVTEQ Map coverage of India, having increased its India map by over 70% to 4,000+ cities in two quarters.

This data can be used by customers to create premier navigation and location applications for vehicles, personal navigation devices (PNDs), mobile handsets, tablets and the web. In addition to the numerous road attributes (such as direction of travel (one-ways), number of lanes and turn restrictions) provided within the map, the NAVTEQ Map can be enriched with a robust portfolio of advanced map content to guide drivers through the unique demands of India driving. These include:

• NAVTEQ Traffic Pro® Real-Time Traffic Service: Recently launched in India, NAVTEQ Traffic Pro® delivers detailed information about traffic speeds on motorways, main and secondary roads to enable more accurate estimated arrival times. This service is currently available in Delhi and Mumbai.

• Visual Content Portfolio: Some visual content highlights include Motorway Junction Objects, Sign-as-Real, Enhanced Junction Views and 3D Landmarks, and they are currently available in over 25 cities in India. All visual content works in harmony with the digital map for accurate geographic integration, providing an enriched visual guidance and improving overall driving experience.

• Point Addressing and Points of Interests (POIs): Traditionally, India’s addressing system does not follow a regular pattern. As a result, Indian users have tended to use POIs rather than addresses to select a destination in a navigation system. The NAVTEQ Map database has more than 6.25 million familiar markers, enabling customers to create applications that allow for destination selection via a POI look-up. An added benefit is that the POIs are organized by category, supporting customers’ efforts to create applications that allow for simple searches when the POI name is not recognized.

In addition to the vast number of POIs, the Point Addressing product permits even more accurate location of individual, commercial and residential buildings, which can significantly enhance destination selection functionality and improve door-to-door arrival accuracy.

• NAVTEQ Natural Guidance™: For the first time in India, navigation applications are able to provide guidance that sounds like it is coming from a friend sitting next to you. Moving beyond the norm of using only time and distance-based directional cues – like ‘turn right in 50 meters’ – it will now guide users through vivid descriptions of static orientation points, such as distinctive landmarks and other contextual elements such as traffic lights – for example, ‘turn left after the blue glass building’, or ‘turn right at the traffic signal.’ This product is available in 14 cities in India.

• NAVTEQ Discover Cities™: For a business traveler, tourist or local resident, NAVTEQ Discover Cities enables unique pedestrian navigation and public commuting experiences by adding details such as bus routes, information on local and Metro trains etc., to the NAVTEQ Map. This exclusive combination of geometry and pathways, Points of Interest (POIs) and transit data enables the development of applications to help consumers navigate to their destinations via a variety of pedestrian-specific routes, including those entirely on foot or including portions using the public transit system.

• NAVTEQ Voice™: The map can be further enriched with voice products that enable audible guidance cues available in Hindi, Gujrati and Tamil, giving customers a more intuitive navigation experience.

“Use of navigation systems and location-based applications are growing exponentially in India. This coverage expansion which includes over 1.280 million kilometers of road network and 6.25 million Points of Interest represents our ongoing commitment to India. Providing our Indian customers with the highest quality maps, combined with the advanced content consumers are demanding allows them to capitalize on the opportunities that this market growth brings.” said Tarun Harnathka, Director of Map and Content, Indian Subcontinent, Nokia, Location & Commerce.

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About The Author

Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile and things-that-connect-to-mobile. Cj is addicted to Starbucks, Instagram, and technology. Almost a hipster but not quite. Always up for a good conversation, you can reach him through the contact form, on Google Plus , Instagram Instagram or Twitter: or on YouTube

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