Nokia, Videos

Video: Nokia at #SXSW 2012 – #ijustplantedatree planted over 44,000 trees

Here’s a neat little video of Brett Murray from Nokia USA, and Dan Lambe from the Arbor Day Foundation, talking about their awesome little #justplantatree campaign at SXSW 2012, and the general idea behind the campaign.

On Sunday we started a campaign to plant 10,000 trees in Texas. This was our contribution to the rebuilding efforts following last year’s wildfire devastation. With 50 of our Twitter friends enrolled in the campaign to tweet to plant a tree, we didn’t quite realise how popular this might become. 48 hours after we launched, we’ve had enough tweets to plant over 44,000 trees.

Find out more from: or follow #ijustplantedatree on Twitter.