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No brand has managed to create an aura around their products like Apple has, and it’s something that many marketing executives would love to be able to duplicate.
Apparently Samsung’s Younghee Lee is one such executive, who in an interview with AllthingsD stated that she’s trying to figure out how Samsung can “engage with consumers from the bottom of their heart, and not just be a big and functional and rational and reasonable brand.”
Basically, Samsung wants customers to love the brand, like they love Apple. Their recent marketing campaign in the U.S has helped somewhat, picking on iPhone users who wait in line for hours to get their next phone, flaunting the Samsung Galaxy S II with the tagline “The Next Big Thing is already here.”
It might require more than just clever ads to capture customers as well as Apple has though, They’ll need to produce quality devices and have customer service as great as Apple. Once they do that, they’ll have this in the bag. Step One? Start using less plastic in your devices, eh Samsung? Read the entire interview over at the source below.
Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile and mobile-related accessories.
Cj is addicted to caffeine, social media, and technology. Always up for a good conversation, you can reach him through the contact form, his website, on Google Plus 
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For wanting this they should stop copying apple
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