Nokia back to being India’s most trusted brand

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by Clinton Jeff | on January 18th, 2012 | 3 comments

After 3 years (in a row) of being India’s most trusted brand, Nokia’s rank dropped to 5th last year. It looks like the company is back to being India’s number one trusted brand this year though, according to the ‘Brand Trust Report, India Study 2012‘.

The survey conducted in August, takes into account the responses and views on 17,000 brands from over 2,700 participants across 15 cities in the country.
“The results are based on the level of trust every individual has in all these brands,” TRA Chief Executive Officer N Chandramouli told reporters here.

The report is a survey conducted by India’s Trust Research Advisory (TRA). Other mobile-ish brands include LG, Samsung and Sony in 3rd, 4th and 5th place respectively.

Way to go Nokia, eh? The brand is super popular in India, though it has admittedly been on the decline in the last year or two. With Nokia’s aggressive Lumia marketing, it looks like the company might be determined to stay in top place in India.

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Clinton Jeff

Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile and mobile-related accessories. Cj is addicted to caffeine, social media, and technology. Always up for a good conversation, you can reach him through the contact form, his website, on Google Plus or on Facebook or Twitter: Follow @clintonjeff