The Blog Formerly known as ZOMGitsCJ.com

Video: The Peninsula Studios India presents ‘Nokia Music Theatre’

   

 

Here’s something that’s kinda cool, but not completely related to Mobile.

In the spring of 2010, Shivakumar of Nokia India and Sita Raina of the Peninsula Studios germinated the idea of the ‘Nokia Music Theater’. In the winter of 2010, Nokia reached out and recorded 722 musicians from small villages and towns in Rajasthan, India. The Peninsular Studios evaluated over 3600 minutes of recordings helped by a jury of 32 well known musicians. The team curated the music and mentored 17 musicians over three months in the summer of 2011. These great performers then worked together to produce a world class recording of 10 great songs. These tracks were mixed and mastered in London for an Album release in the spring of 2012. Due to this effort, these musicians will get an oppurtunity to get known and find patrons for their talent. Nokia is taking this music to the world as ‘Nokia Music Theatre’.

The editing is a bit strange but it’s a pretty awesome thing for a brand to do, imho. Check out the video below:

   

Follow us on Facebook:

 

Author Description

Clinton Jeff

Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile and mobile-related accessories. Cj is addicted to caffeine, social media, and technology. Always up for a good conversation, you can reach him through the contact form, his website, on Google Plus or on Facebook or Twitter:

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

Note

We just went through a pretty massive rebranding from ZOMGitsCJ to UnleashThePhones. You might see a couple broken links, or missing images or strangely sized videos. If you do, please let us know on Twitter or using the Contact Form.