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In what is arguably advertising overkill, Nokia India will be painting local taxis, buses and cars with the colors of their Lumia Windows Phone campaign, along with the planes from popular Indian Airlines, Jet Airways.
Nokia India Western regional general manager Prashanth Mani told reporters:
“This will be the biggest advertising and marketing blitz that Nokia India has launched for any product so far. Its called Amazing Everyday, and very soon you will see Jet Airways aircraft painted and branded with Nokia Lumia colours. We will also do the same with cars, taxis and buses.”
Mani also stated that Nokia India is working with local carriers to get special priced 3G packages to be bundled with the Lumia smartphones:
“We are talking with all leading telecom service providers to bundle special 3G data packages with these smartphones in a month or two. Besides this, we have also trained 12,500 people all over the country to provide assistance to consumers. We are also working with 1,000 developers across India to develop smartphone applications using the Microsoft Windows Mango 7.5 platform.”
The Lumia windows phones are being targeted at the ‘youth‘ for folks between the ages of 22 to 24 years apparently, with Mani stating “We intend to target young working people, who are in their very first jobs. Our marketing campaign is intended to target young people”.
Darn that makes me too old to own a Lumia 800 then. The advertising move seems a little bit too aggressive imho, but I guess it’ll definitely grab peoples attention, hopefully pointing them towards Nokia’s new Lumia windows phones and not turning them away.
[via ET]
Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile and mobile-related accessories.
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gawd, how did these guys forget to ask nokia India about ROI! does these smartphones really deserve this kinda hefty promotion? it's like they're promoting another SRK movie..
Hahaha well said Kalpesh!
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