The Blog Formerly known as ZOMGitsCJ.com

Sony Ericsson Rebranding to complete by Mid-2012

   

 

As you might already know, Sony bought out Ericsson’s half of Sony Ericsson for a cool €1.05 billion, making the joint venture now solely owned by Sony.

Sony had many reasons for the buyout, hoping to unify their smartphone lineup with their entire catalog of home and personal devices, and eventually for the growth of their patent portfolio. As you can imagine the branding will soon change to reflect it, by mid-2012, from when the Sony Logo will appear on all devices instead of the SE emblem. No word if Sony will continue to stick with the ‘Xperia‘ name for their Android lineup, or what other changes might happen, but hey I guess we’ll know next year.

[via: The Times of India]

   

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Clinton Jeff

Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile and mobile-related accessories. Cj is addicted to caffeine, social media, and technology. Always up for a good conversation, you can reach him through the contact form, his website, on Google Plus or on Facebook or Twitter:

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