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Research2guidance sent us this press release a couple minutes ago, which has already made its way across the internets! Some very interesting facts in this one. While Apple’s App Store for iOS might be the most popular ‘app store’ with the most amount of apps and content, apparently it doesnt really mean its the best opportunity for developers.
Apparently the ‘average app‘ has a greater chance of being downloaded more on ‘non-hyped‘ platforms, like in this case, Nokia’s Ovi Store which apparently generated 160 percent more daily downloads in Q2 2011, than the average iOS app on Apple’s App Store. Yup, you read that right, its a HUNDRED AND SIXTY PERCENT more, holy crap.
Also other interesting stats are that individual apps were downloaded 80 percent more often from Microsoft’s Windows Marketplace than the iOS App Store on average. On the flip side, Content from Google’s Android market was downloaded 5 percent less on an average compared to iOS.
Full Press Release below:
Apps On Nokia’s OVI Store Had 2.5 Times Higher Download Numbers In Q2 2011 Compared To Apps on Apple App Store
The “average app” has a better chance to generate downloads on “non-hyped” platforms.
Despite all the hype around the major platforms Android and iOS, publishers are still overlooking the hidden potentials of the niche players. The Q2 2011 results of our smartphone application monitoring report indicate that those applications published on the less popular platforms, such as WP7 marketplace or Blackberry’s AppWorld, generate significantly more downloads compared to the Apple App Store.
Significantly lower competition, yet a sufficiently large user base that desires apps, are the major reasons for this. Symbian still retains, by far, the highest potential user base. Even though its users are incomparably less active than iOS’s heavy downloaders, it still generates significant download volumes to Symbian publishers. This is largely because whilst Apple boasts of its 400,000 apps, the OVI store contains less than a tenth of that number.
Looking into average numbers, the Android Market stands not far behind the Apple App Store. This quarter, the average Android App attracted just 5% less users than iOS. Competition is harsh.
However, going in for very small niche platforms may not be the best idea either. LG World! and Samsung’s App Store are struggling to generate user attention. Although LG has less than 3,000 apps and as a result it is much easier to be discovered there, its user base is just too low.
Although the Symbian platform is seen by some developers to be clumsy and outdated, as well as Nokia’s transition to WP7 which has fuelled discussions as to when Nokia will give up its platform completely, the current status seems to be promising. Recently, Nokia reported the launch of three new Symbian Smartphones and confirmed that these will not be the last of the products, nor updates, to be delivered on Symbian.
Find other important Q2 2011 market developments in the new volume of the research2guidance Smartphone App Market Monitor. The third volume of the report includes a special interest chapter on mobile retail market.
[via Research2guidance]
Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile and mobile-related accessories.
Cj is addicted to caffeine, social media, and technology. Always up for a good conversation, you can reach him through the contact form, his website, on Google Plus 
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