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In what is a complete 360, Nokia announced on their official blog today, that they will be ‘evolving‘ their software and services brand identity by renaming them back to Nokia services, starting with new devices in July and August.
Nokia’s EVP and Chief Marketing Officer, Jerri DeVard said:
“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”
“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”
The transition is expected to last into 2012, and was pretty expected, with Nokia’s partnership with Microsoft, and them sharing Ovi maps with Windows Phone, and Microsoft’s range of services, yada yada. It would make sense that Nokia wants to put their name back on their services. Nothing will change structurally though, just the name.
So, good move or bad move? I’d imagine ‘Nokia Store‘ sounds better than ‘Ovi Store‘ ? The Ovi brand has never been particularly ‘liked’ by the US Media guys anyway, so in my eyes this is definitely a good move. Still, atleast a lot of people know how to say ‘Door‘ in Finnish now.
[via Nokia Conversations]
Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile and mobile-related accessories.
Cj is addicted to caffeine, social media, and technology. Always up for a good conversation, you can reach him through the contact form, his website, on Google Plus 
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