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Looks like people sure do love free stuff ! Apparently Nokia’s Free Navigation version of Ovi Maps, got One Million downloads in just One Week !
Straight from the Press Release :
New Ovi Maps with free navigation races past 1 million downloads in a week
February 03, 2010Espoo, Finland – Nokia has today announced that since the 21 January 2010 launch of the new version of Ovi Maps with free walk and drive navigation, there have been over 1.4 million downloads. The one million mark was reached just one week after the launch.
“We’re averaging a download a second, 24 hours a day,” said Anssi Vanjoki, Executive Vice President, Nokia. “When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted.”
The success of the new version Ovi Maps is a key part of Nokia’s strategy to lead the market in mobile maps, navigation and location-based services. By leveraging its investment in NAVTEQ, Nokia has been able to remove the costs associated with navigation for drivers and pedestrians and is quickly activating a massive user base to which it can offer new location features, content and services.
“This is great news for our 3rd party application developers. Within a matter of days there is an installed base of more than 1 million active users all potentially hungry for new and innovative location-aware apps,” continued Anssi Vanjoki. “For the operators too there is a growing opportunity to sell more data-plans and a complete navigation package to existing and new customers.”
As of 31 January 2010 the top five countries downloading the new version of Ovi Maps were: China, Italy, UK, Germany and Spain. The top five most popular Nokia devices installing the download were: Nokia 5800 XpressMusic, Nokia N97 mini, Nokia N97, Nokia 5230 and Nokia E72.
“There is a huge appetite for GPS navigation on mobile phones. We estimate there were already 25.9 million people actively using GPS navigation on their mobile phones at the end of 2009,” said Chris Jones, VP & Principal Analyst at research firm Canalys.
From next month, all new Nokia GPS-enabled smartphones will include the new version of Ovi Maps, pre-loaded with local country map data, with high-end walk and drive navigation and access to Lonely Planet and Michelin travel guides at no extra cost.
Ovi Maps covers more than 180 countries with car and pedestrian navigation for 74 countries, in 46 languages, and traffic information for more than 10 countries. There are more than 6000 3D landmarks for 200 cities around the world. Lonely Planet and Michelin guides have information on more than 1,000 destinations globally.
Not bad eh ? And that’s just on the supported devices so far :
Current list of compatible Nokia devices: Nokia 97, Nokia N97 mini, Nokia 5800 XpressMusic, Nokia 5800 Navigation Edition, Nokia E52, Nokia E55, Nokia E72, Nokia 5230, Nokia 6710 Navigator, Nokia 6730 classic and Nokia X6.
Imagine that number, if there were more Nokia Devices supported.
But hey, if you’re thinking of buying a new phone, Nokia has stated that from next month, all GPS enabled devices from Nokia, will ship with the new Free Navigation Ovi Maps version.
Also, a heads up to everyone thinking of getting a new phone: starting next month all new Nokia GPS-enabled smartphones will include the new version of Maps, pre-loaded with local country map data, with high-end walk and drive navigation and access to Lonely Planet and Michelin travel guides at no extra cost.
The top five countries downloading the new version of Ovi Maps were: China, Italy, UK, Germany and Spain.
If you havent checked out the Free Navigation version of Ovi Maps, we suggest you download and try it out over at Nokia.com/Maps.
Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile things.
Cj is addicted to caffeine, social media, and technology. Always up for a good conversation, you can reach him through the contact form, his website, on Google Plus 
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