The Blog Formerly known as ZOMGitsCJ.com

Nokia voted Best Performing brand in UAE

 

According to ArabianBusiness.com, looks like Nokia’s very much liked in the UAE.

Straight from the source :

Nokia has been voted the best performing brand in the UAE, according to a survey of consumers.

Nokia Logo

Google was the second strongest brand in the results of YouGov’s BrandIndex survey, announced in a statement on Thursday.

Telecommunications company Nokia’s position at the head of the top ten rankings ahead of Google, a usual leader in similar brand surveys in the US and UK, was a reflection of a culture “deeply enthralled by mobile phones,” said the UK market research company.

Dubai airline Emirates was the highest ranking homegrown brand at number four in the list behind electronics firm Sony.

Three of the top ten brands were car makers Toyota, Mercedes and BMW, with this proportion of automotive manufacturers rising to over one third among the top 15 brands.

Software giant Microsoft also made the rankings, along with Mall of the Emirates in Dubai and City Centre.

YouGov’s “brand barometer” gathers the views of 750 UAE and Saudi consumers online each fortnight, across 200 brands.

Quality, general impression, value for money, corporate reputation, satisfaction and likeliness to recommend were the six profile indicators used to measure the health of brand equity, it said.

The top ten rankings in full with index scores were: Nokia (75.9), Google (68.8), Sony (67.2), Emirates (62.8), Toyota (56.2), Mercedes (53.8), Microsoft (53.1), Mall of the Emirates (51.9), BMW (50.1), City Centre (43.4).

   

Follow us on Facebook:

 

Author Description

Clinton Jeff

Clinton is currently based in New Delhi, India and is executive editor for UnleashThePhones. He is responsible for all editorial decisions, and covers all forms of Mobile things. Cj is addicted to caffeine, social media, and technology. Always up for a good conversation, you can reach him through the contact form, his website, on Google Plus or on Facebook or Twitter:

No comments yet.

Add a comment

Note

We just went through a pretty massive rebranding from ZOMGitsCJ to UnleashThePhones. You might see a couple broken links, or missing images or strangely sized videos. If you do, please let us know on Twitter or using the Contact Form.

Subscribe by email

Enter your email address:

Get a Daily Roundup of our news & reviews