Inkeeping with Nokia’s ongoing efforts in recycling, Nokia India has announced the “Take Back” program. Mobile users are encouraged to dispose of their old used handsets and accessories such as charges and handsets, regardless of the brand be it SonyEricsson or Samsung, at any of the Nokia recycling bins set up across Nokia Priority Dealers and Nokia Care Centers.
I’ve spoken before about how India really can use and maybe benefit from Nokia’s Recycling Initiative, and I’m really glad to see Nokia India get onboard with this program.
Nokia conducted a survey across 13 countries, some time ago, on awareness of recycled handsets and found out that only 17% of Indian users are aware of the fact that handsets can be recycled.
Nokia says 100% of the materials in the phones can be recovered and used to make new products or generate energy. Since Nokia is the first company to launch a campaign like this, expect some more action from their competitors (especially Samsung) targeted towards the Handset replacement market. Currently, the replacement market in India is ~55% (Delhi ~60%) and by 2010, India’s handset replacement market is expected to reach 70%.
[Facts via pluggd.in]
-Teh Cj
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